How to increase sales effectiveness by transforming your selling fears.
Today I’ll share how world-class athletes, top sales reps, high-performance business leaders and other high performers transmute, or channel, fear into higher levels of performance. This is a key to increasing sales effectiveness for all sales professionals as well as high-performing entrepreneurs and corporate execs I’ve worked with. Click below for the Transform Fear Into Success video, or continue reading the text …
[vc_video link=”https://www.youtube.com/watch?v=dm99n3LkIH0&feature=youtu.be”]
Transform Fear of Selling Into Selling Success
Here’s a summary of the video. World-class athletes, business leaders and high performing sales professionals actually transform, or transmute, their fear and channel it into higher levels of performance. Here’s a quick lesson from sport psychology.
As the stress or pressure or importance of the situation increases, what generally happens is that your ability to perform increases up to a point of peak performance and then rapidly drops off, with additional stress. So you’ll be at your best at a certain level of pressure. You can actually learn how to better control your reaction to more stress, pressure and importance so that you can be at your best under higher pressure circumstances. Performing under pressure is a key to becoming a high performer.
The second part of this peak performance formula is to learn to transform your negative thoughts and fear-based energy into …positive excitement. Fear and excitement are essentially the two poles of the same energy. Fear is the negative pole and excitement is the positive pole. Learning how to change your thoughts and your perceptions to channel your fear into excitement allows you to perform your best under stress. Wouldn’t it be great to be at your best, what athletes refer to as in the zone or in the flow, in your most challenging situations?
Fear isn’t necessarily a bad thing; fear is something we all deal with. How you deal with fear will make a huge difference in how successful you are in everything from personal relationships to your ability to increase sales effectiveness as a sales rep or business leader.
And even world-class athletes — such as Jeremy Bloom — have fear.
Jeremy was a three-time world champion freestyle skier who then went on to play three years in the National Football League (NFL). When I asked Jeremy if he’d ever been afraid. He goes, “Duh!” (OK, he didn’t actually say “duh,” but that’s kind of what his face said!) He did say, “Of course I was afraid! You know, I was 165 pounds and I was running around with guys who were 265 pounds and they’re almost as fast as me! Of course I was afraid.”
That was really interesting to hear from a world champion skier and professional football player that he had fears — but he channeled his fear to use it constructively, to use it to perform better.
So that’s what we all can learn to do: Channel and transform our fears.
I just want to leave you with this thought: Fear’s not a bad thing, it’s a natural reaction and you transform it and use it to increase your sales … and for more success and happiness.
